Learning To Separate True Annuity Innovations from Marketing Stunts Pays Off

Steve Jobs, the iconic founder of Apple Computers, Pixar Animation Studios and the successful line of the iLifestyle, is a fan of product innovation. In fact, it is one of his rules for success. Jobs says product innovation sets the leaders from the pack. Product or service innovation has been defined as the result of finding a new way to solve the customer's problem that benefits both the customer and the seller.

It appears that annuity producers are failing in this area. According to some experts, some so-called annuity product innovations that are being rolled out are nothing more than fine-tunings that fail to meet the definition of true product innovations. In fact, many new annuity innovations often succeed in making an already complicated product even more confounding.

Learning To Separate True Annuity Innovations from Marketing Stunts Pays Off
Source: Insurance News Net