Whole Life Insurance: Solutions for the Boomer Market

When you talk to agents and brokers about whole life insurance, they generally agree that whole life is a wonderful product with numerous applications, great flexibility, and an unrivaled track record of delivering value. Yet in the same breath, they express concern that whole life can be difficult to explain, hard to sell, and viewed with some distrust by clients and prospects who repeat the “buy term and invest the difference” mantra.

Whole Life Insurance: Solutions for the Boomer Market
Source: Life Insurance Selling
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