Who needs an adviser? Online investment sites gaining traction

If you're unhappy with your mutual fund, you can easily find another. After all, there are nearly 8,000 to choose from... But is that thinking too narrow? That's the case a couple startups are trying to make.

Companies like Covestor Investment Management and kaChing are betting they can tap into the disenchantment of a select group committed enough to do the investment homework most of us are unwilling to take on. Another requirement: Investors must be willing to try a radically different approach, one that's too new to have much of a track record...

Investment News: Who needs an adviser? Online investment sites gaining traction