If you're unhappy with your mutual fund, you can easily find another. After all, there are nearly 8,000 to choose from... But is that thinking too narrow? That's the case a couple startups are trying to make.
Companies like Covestor Investment Management and kaChing are betting they can tap into the disenchantment of a select group committed enough to do the investment homework most of us are unwilling to take on. Another requirement: Investors must be willing to try a radically different approach, one that's too new to have much of a track record...
Investment News: Who needs an adviser? Online investment sites gaining traction