Providers Vie for Advisors' Attention

Cogent Research Study Reveals Advisors Receive More than 100 Provider Contacts Per Month

Managing an average fourteen product provider relationships, the typical advisor receives more than one hundred emails, mailings, wholesaler visits and internal sales desk calls every month - just from the firms they work with. Cogent Research`s new Advisor TouchpointsTM 2009 report explores the frequency, combination, and effectiveness of leading product providers` outreach efforts, revealing not only industry-wide best practices, but surprising performance by some unexpected players as well...

Reuters: Providers Vie for Advisors' Attention