Ad Agency Behind Geico’s Gecko Is Selling More Insurance

An agency that knows how to get consumers to pay attention to insurance companies is at it again.

The Martin Agency in Richmond, Va., part of the Interpublic Group of Companies, is introducing on Sunday a campaign for the United States operations of the Canadian company Sun Life Financial. It’s the first work by Martin for Sun Life since the agency landed the assignment in August.

For years, Martin has been turning heads with its work for another insurer, Geico. Cavemen, geckos and other offbeat ideas — not to mention jillions of dollars, thanks to the Geico parent, Berkshire Hathaway — have made Geico a household name...

MediaCoder: Ad Agency Behind Geico’s Gecko Is Selling More Insurance