Is the Twitter Appeal Dropping for Insurers?

Is Twitter losing its excitement for the insurance industry or has it become just one task too many in a busy day. Twitter does require a lot of time and effort, it needs to be monitored, and you need to think about what the objective of the next ‘tweet’ might be; to direct traffic to the blog, to the website, to help drive up follower count?

In the last measurement period, the number of tweets posted by insurance company tweeters fell for the first time since we started measuring. This has not stopped the growth in followers; the increase is still impressive. But why this drop in activity at a time of the year when you might expect the opposite? In some companies we spoke to, a busy September for marketing personnel just took time away from twitter. In other companies, it was the maturity of social media causing the slow down, more people wanting to understand the strategy – the too many cooks syndrome...

Customer Respect: Is the Twitter Appeal Dropping for Insurers?