Baby Boomer Marketing: Where Do I Begin?

Baby boomers (those born between 1946 and 1964) are the fastest growing, wealthiest, and most sophisticated group of purchasers. It is estimated that they spend approximately $2.3 trillion each year on consumer goods and services. While the initial class will turn 64 next year, the youngest will not reach that age until the year 2028. With 18 years between the first and last, they will remain a significant consumer group for several years. Their purchasing decisions are influenced by both old and new media, which is important for financial advisors to remember when marketing to members of this generation.

Baby Boomer Marketing: Where Do I Begin?
Source: Producers Web