Survey Ranks Variable Annuity Websites for Advisors

AXA Distributors, John Hancock, Lincoln Financial, Pacific Life, and SunAmerica topped the list of the best variable-annuity websites for advisors in a new survey by New York consultant, Kasina.

“All of these sites did a really good job of servicing advisors’ books, showing how contracts are set up, plus information on holdings, performance and transactions,” says Mike McLaughlin, a senior managing consultant at Kasina.

The stakes are high. With nearly 1,500 products competing in the variable annuity space, assets down 24% last year in 2008 from 2007 and flows into annuity products down over 30% since 2007, firms are striving to transform their businesses...

BIC: Survey Ranks Variable Annuity Websites for Advisors