MetLife Platform Extends Advice to the Mass Affluent

To improve retention and attract younger customers, MetLife Inc. has introduced an online platform to offer financial advice to investors who make a minimum investment of $10,000.

Rebecca Kovatch, a vice president in the New York company's broker/dealer group, said it formerly gave financial advice only to wealthy customers. But the company wanted a way to retain customers whose account balances dwindled during the recession, she said.

MetLife Platform Extends Advice to the Mass Affluent
Source: Financial-Planning.com