Marketing to Baby Boomers -- Embracing Demographic Change

For many financial services professionals focusing on the retirement market, the baby boomers provide both the greatest challenge and the greatest opportunity we'll face in our careers. Some advisors are even in denial, claiming to "only work with seniors." The fact of the matter is, the first of the boomer generation is turning 62 years old this year. Jack Marion recently did a study claiming that the average age of an indexed annuity buyer is, you guessed it, age 62.

Marketing to Baby Boomers -- Embracing Demographic Change
Source: Producers Web