The Future of Lead Generation: Only the Smart Survive

When I think of the quintessential annuity lead, the first thing that comes to mind is the Social Security mailer. "Tear off the reply card and drop it in the mailbox because you may being paying too much in taxes on your SSI... and by the way, I'll give you something free (complimentary)." If you send this mailer to 100 people, three to four people may respond asking for more information. Of those four, you may have two that could actually benefit from an annuity, and one that likes you enough to give you some of his retirement savings three months later.

The Future of Lead Generation: Only the Smart Survive
Source: Producers Web