The ‘Facebook-ing’ of Retirement Income

Should you be concerned about where you rank in search engine results? Yes, says David Macchia.

Facebook, the hugely popular social networking site, recently enabled its millions of users to enjoy a more personalized Web experience by allowing them to register “vanity URLs”—user-defined web addresses that lead directly to their Facebook pages. At exactly 12:01 AM on Saturday, June 13, Facebook flipped the switch... The popularity of Facebook's move was astounding. Within three minutes, 200,000 users had registered personal URLs. Within 24 hours, 5.75 million people had claimed their preferred web addresses...

RIJ: The ‘Facebook-ing’ of Retirement Income