Health Insurers Ignoring Generation X, Y?

Health and life insurance providers are much more likely to market to Baby Boomers than to younger consumers who fall into Generation X and Generation Y age groups, according to research from Mintel Comperemedia.

In the 12 months ending June 2009, a study found that Gen Xers (those born in the mid 1960s to the early 1980s) received 15% fewer health insurance marketing direct mail pieces than Boomers. Gen Y (those born in the mid 1980s to late 1990s) saw even fewer offers: 25% less than their parents’ generation...

Seeking Alpha: Health Insurers Ignoring Generation X, Y?