"ING For Life" Aims to Educate Consumers, Deliver Qualified Middle Market Leads

The ING Life Companies have unveiled a new, interactive online tool that aims to make it easier for American consumers to learn about life insurance. Dubbed ING for LifeSM, the online tool walks consumers through an education process to help them determine the type of life insurance product and estimated amount of life insurance that best fits their personal situation. After completing the research and education process, the site offers users the opportunity to move to the buying process.

"ING For Life" Aims to Educate Consumers, Deliver Qualified Middle Market Leads
Source: Life Insurance Selling
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