Annuity.com announces new retail annuity lead program

Last week Annuity.com announced a new retail annuity lead program. For the past several years the program has been private, run exclusively for Annuity.com agents, but now the program is open to all agents. The leads are generated from Annuity.com, one of the leading consumer information websites. Leads are targeted; prospects that fill out lead forms are actively looking for information about annuities. In addition, the leads boast among the highest conversion rates in the industry.

“We are estimating that for every forty leads purchased through our system the average agent is finding $270,000 in premium. Experience with these leads to date has been very positive, said Bill Broich, co-founder of Annuity.com...

INN: Annuity.com announces new retail annuity lead program