Survey: Americans' Love for Financial Security Taking Precedence Over Traditional Romance This Valentine's Day

Concern about the economy is causing many Americans to reconsider their approach to Valentine's Day. A new survey commissioned by the nonprofit LIFE Foundation reveals that seven in ten (70%) would forego celebrating Valentine's Day this year in exchange for greater financial peace of mind(1). Of those Americans who typically buy Valentine's Day gifts, the current state of the economy will influence gift-giving strategies in a variety of ways. Thirty-nine percent (39%) say they will consider less expensive gifts, 36 percent will focus on more thoughtful gifts, and 20 percent will consider not even giving a gift this year.

Survey: Americans' Love for Financial Security Taking Precedence Over Traditional Romance This Valentine's Day
Source: PR Newswire