Competitive Intelligence as a Key Part of Strategic Development

Competitive intelligence (CI) continues to be valued as a necessary and important tool for competitive strategy development, according to Outward Insights' 2008 Ostriches & Eagles* study. As a follow-up to the 2005 study, Outward Insights conducted an almost identical survey this year to analyze the use of competitive intelligence across a range of industries. In almost every instance, the insurance industry stands out from the norm when compared to other sectors.

Competitive Intelligence as a Key Part of Strategic Development
Source: Producers Web
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