The Importance of Helping Consumers Understand the Downside of Dropping Life Insurance - Even During Tough Times

Today’s challenging economic times can leave some consumers scrambling to find ways to cope with tough financial situations, including resorting to drastic measures, such as dropping or cashing in life insurance policies, or electing not to purchase them at all. Life insurance agents will have the best success in overcoming this type of objection when using an educational approach to ensure that clients and prospects understand several basic, yet key factors they should consider before making a decision about their coverage.

The Importance of Helping Consumers Understand the Downside of Dropping Life Insurance - Even During Tough Times
Source: Life Insurance Selling