Long Term Care Insurance: Trends and Opportunities

November is Long Term Care Awareness Month and three trends -- heightened consumer awareness, younger buyers, reformulated products and the intensification of multi-life sales -- have led to a steady growth of LTC insurance policies. Despite some adverse factors -- in particular, the weakened economy -- our sales forecast for new long term care insurance policies and certificates for the year will be in the 385,000 range, with premiums up several percent over the prior year.

Long Term Care Insurance: Trends and Opportunities
Source: Producers Web
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