New York Life Invites Consumers to Participate in 2008 Advertising Campaign

As part of its ongoing 2008 Selfless Gift advertising campaign, New York Life Insurance Company today announced the Blue Box Challenge, (www.newyorklife.com/blueboxchallenge), an online contest inviting visitors to create advertisements using New York Life’s blue box logos. Creators of 10 selected ads will receive a $100 donation to the charity of their choice and the ad will be featured prominently on New York Life’s Web site.

New York Life Invites Consumers to Participate in 2008 Advertising Campaign
Source: Business Wire
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