How to Get Prospects to Chase You Down

Early in my career, a marketing mentor of mine asked me these questions. And as he anticipated, I answered, “I sell life insurance and my market is everybody.” Wrong, wrong, wrong! He told me that if I ever wanted to succeed in life I needed to come to grips with what I am selling and that I need to know who my market is. Who’s most likely to buy what I’m offering? Who is my best client?

How to Get Prospects to Chase You Down
Source: Producer's Web
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