Discussing Retirement Income With Baby Boomers

U.S. baby boomer households control about $10 trillion in financial assets and represent 39% of all U.S. households, so most producers are interested in marketing to them. To be successful at this, you first need to appeal to what resonates with them, instead of with the specific details of your products and services.

Discussing Retirement Income With Baby Boomers
Source: Life Insurance Selling
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