Exploring the Direct-to-Consumer

This article continues to explore the evolving landscape of underwriting in the 21st century. Some of the themes that have already been covered include: overcoming barriers between underwriting and distribution, maximizing the value of an APS, the growth of remote underwriting and risk factors associated with private aviation. Another area worth exploring is the growth of direct-to-consumer distribution channels and its intersection with underwriting. For this article, we took a look at the various means by which carriers and producers are reaching the consumer through mediums such as the Internet, broadcast and print advertising, direct mail and the use of contact centers to directly engage prospective insureds on a mass scale via the telephone.

Exploring the Direct-to-Consumer Channel
Source: Producers Web