MetLife Blimp Program Celebrates 20 Years Since Maiden Voyage

MetLife, Inc. will celebrate the 20 th anniversary of the maiden voyage of the MetLife blimp program on October 27, 2007. The blimp program, a major part of MetLife’ s brand marketing mix consists of two blimps, “Snoopy One” and “Snoopy Two,” as well as a celebratory blimp, “Snoopy Three.” The blimps, which are the most recognized blimps in the United States, according to a MetLife advertising awareness study, provide aerial television coverage for sporting, news, and special events.

MetLife Blimp Program Celebrates 20 Years Since Maiden Voyage
Source: Insurance News Net
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