John Hancock Announces Next Phase of Multi-Million Dollar 'Promises' Campaign

John Hancock Financial Services today unveiled three new advertisements, extending its "Promises" campaign launched one year ago. The new ads further develop the campaign that positions John Hancock -- through its trusted insurance brand and top performing, innovative investment products -- as empowering Baby Boomers to fulfill their life promises to themselves and loved ones. The ads are part of the $25-35million advertising commitment announced during the first phase of the campaign last year.

John Hancock Announces Next Phase of Multi-Million Dollar 'Promises' Campaign
Source: Yahoo! Finance
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