Average Age of Canadians Shopping Online for Life Insurance Announced by Kanetix

Today, kanetix (www.kanetix.ca), Canada's insurance marketplace, released the results of a study that show the average age of shoppers getting online life insurance quotes through www.kanetix.ca/term-life-insurance was 42 in 2006.

“Life insurance is typically purchased when a person is going through the stages of life, typically referred to as life events,” explains Gregory Ellis, Co-founder of kanetix. “These are times in a person’s life, like getting married, starting a family, buying a home, starting a business and retiring, when financial protection is needed most. By age 42, most Canadians have reason to need life insurance, whether it’s to protect a mortgage, business partner or loved ones, and it only makes sense this is the average age when we come to fully appreciate and understand those needs.”

Average Age of Canadians Shopping Online for Life Insurance Announced by Kanetix
Source: The Open Press