The Life Industry Will Only Grow if We Market to the Gap

A BusinessWeek report in 2005 holds true today. From an article entitled, Tapping a Market that is Hot, Hot, Hot, “’A simple hello in Spanish,’ says Christian Sandoval, vice-president of Hispanic marketing at National City, ‘Can open the door to a Hispanic better than a product with a 4.5% interest rate.’"

The Life Industry Will Only Grow if We Market to the Gap
Source: Insurance News Net