Nationwide Gives Away Bowl Ad Ending

In an unusual strategy for a Super Bowl advertiser, Nationwide Mutual Insurance on Wednesday will announce the surprise ending of its ad in the game: Britney Spears' estranged hubby Kevin Federline will be dreaming of a show-biz career — while actually working at a rundown fast-food joint.

"I felt that it was a good time to come out and make fun of myself," says Federline, 28, from the ad shoot in Hollywood.

Nationwide Gives Away Bowl Ad Ending
Source: USA Today