MetLife and Babson College Host 2nd Annual E-Commerce Conference

MetLife and Babson Executive Education held their second annual Thought Leadership Conference on September 7 and 8 in Wellesley, MA, which brought together key players in the Internet and multi-channel marketing arena to discuss innovative practices for understanding the multi-channel marketing mindset. With the emergence of new customer channels, including blogs, tags and mobile marketing, the speakers discussed innovative practices for integrating new and traditional marketing channels, as well as barriers to success and emerging measurement tools.

MetLife and Babson College Host 2nd Annual E-Commerce Conference
Source: Yahoo! Finance