Seniors Benefit from Living Benefits in a Variable Annuity

In the senior marketplace, building trust must be the number one goal. To serve seniors well, top producers must first earn their trust. A second goal is to understand the common fears and concerns of most seniors. When I probe gently and listen carefully during my fact-finding interviews, I’m able to discover the underlying concerns that seniors say bother them the most:

1. Will our savings and investments give us a lasting income if we live a long time?
2. How will we pay for health care costs for long-term care if we break down physically or mentally and must go into a nursing home?
3. What happens when one of us dies?

Seniors Benefit from Living Benefits in a Variable Annuity
Source: Life Insurance Selling