New York Life: The Slow Road Beats The Competition

The fixed annuity business is rife with new players trying to move into the space, offering aggressive interest rates to attract new clients. But New York Life Insurance Co. believes it is better to remain slow and steady and stay in business than make a splash and fizzle out after a few quarters.

The tortoise strategy seems to be working for New York Life. According to Kehrer-Limra, a financial services and research company, New York Life is the top seller of fixed annuities in the bank channel year-to-date... New York Life is one of the last triple-A credit rated life insurance companies left...

Financial Planning: New York Life: The Slow Road Beats The Competition
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