Whole Life Dominates Cash Value Insurance Sales

When it comes to cash value insurance, whole life sales are picking up steam. Annual sales of whole life insurance were up 12 percent in third quarter of 2009, compared with the same period of 2008, according to LIMRA International.

By contrast, annual sales of universal life and variable universal life insurance dropped 14 percent and 64 percent, respectively, over the same period. And term insurance sales, after several years of strong growth, have been flat...

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