Group Life Market: Marginal Growth and Intense Competition

According to a new A.M. Best Co. special report, overall, group life in-force market trends have remained relatively static in recent years. New business sales trends, however, have been very erratic both from carrier to carrier, and from year to year. Some competitors are becoming more aggressive in acquiring business, as they are more accepting of alternative plan designs and are providing more creative underwriting and longer rate guarantees. While the group life market has grown moderately, both organically and from consolidation in the past several years, the leading market share carriers remain largely the same.

Group Life Market: Marginal Growth and Intense Competition
Source: Business Wire