Dichotomies of the 22 Million Mass Affluent

America's new mass affluent blend so effortlessly into society that it's often impossible to tell them apart from a traditional middle class family one day, or from an upper class family the next.

Depending on which day you encounter a typical new mass affluent family, a mother could be found cutting out coupons and buying bulk at Sam's Club, or she and her husband could be playing golf at their country club.

Dichotomies of the 22 Million Mass Affluent
Source: Financial-Planning