Is Permanent Individual Life Insurance Passe?

The question in the headline is one that is voiced more and more.

Certainly term insurance has become a favorite of consumers—it is truly being sold now as a commodity. Consumers view it that way, and if they need some, they don’t hesitate to go to the Internet to find it, just as they do for other consumer products.

Is Permanent Individual Life Insurance Passe?
Source: National Underwriter (subscription required)